audience growth architect & activation expert,
coo and co-founder of The Email Experience
The Mission
The Mission
To share practical digital marketing knowledge that empowers businesses, professionals, and enthusiasts (aka YOU) to:
Transform customer data into revenue - using sophisticated multi-tier personalization systems that drive real business objectives
Create superior experiences for your customers through truly impactful, DOABLE, and PROFITABLE email & sms personalization.
Build scalable systems that grow with your business, without adding complexity to your tech stack
Build for the long game - every personalization system we implement is designed to drive value for the full lifetime of the CRM program, growing stronger as you learn more about your customers
Generate tangible ROI - our clients average 2-3x revenue per message sent after implementing our frameworks
In other words... turning your existing data into your biggest competitive advantage.
Current Project Status:
"Jason has been an exceptional partner to Tecovas, combining deep technical expertise with strategic vision to meaningfully transform our CRM and customer journey strategy. He developed a sophisticated, scalable three-tier zero-party data system that has allowed us to personalize our welcome series based on behavior, preferences, and customer type.
As a result, we can now tailor messaging for first-time buyers versus experienced shoppers, adapt communications to size and fit preferences, and localize messages by store market. All without adding dev, data, or vendors to our martech stack. This level of precision has directly supported our top company objectives for the year.
He has built custom AI tools and marketing integrations that have streamlined our workflows and uncovered insights we previously couldn't access. Most importantly, Jason brings a highly collaborative mindset... His philosophy of 'starting as you want to go on' has helped us design smarter systems that will support long-term growth."
— Krista Dalton, CMO, Tecovas