personalization is no longer a luxury
It's the foundation of retention marketing in 2025
In today's marketing landscape, personalization has shifted from a competitive advantage to a baseline expectation. Brands sending generic messages are experiencing declining engagement, increasing unsubscribes, and shrinking revenue.
The stakes have never been higher:
Customers expect personalized experiences across meaningful touchpoints
Generic messaging is driving away your most valuable audience segments, and will become completely hidden as AI tools are used to summarize mailboxes (the new SPAM folder)
Personalized experiences create significantly better customer satisfaction and engagement
As co-founder and head of strategic development of The Email Experience and an “in-the-weeds” retention marketing expert who's generated over $200 million in revenue for clients, I've developed a framework that transforms how brands collect and leverage zero-party and first-party data for meaningful and DOABLE personalization.
The Personalization Masterclass Workshop
This exclusive 4-hour intensive workshop gives your cross-functional marketing team the strategies, frameworks, and tactical plans needed to implement sophisticated personalization that amplifies all your marketing channels.
The Journey
Live Audit & Assessment
Comprehensive review of your current personalization capabilities
Identification of critical data collection gaps
Benchmark against industry personalization standards
Opportunity mapping across your customer journey
Zero and First Party Data Strategy
Collaborative brainstorming on high-value data points
Framework for mapping customer motivations to data needs
Ethical collection strategies that enhance customer experience
Integration planning across touchpoints
Personalization Architecture
Journey mapping for progressive profiling
Segmentation strategy and implementation
Cross-channel personalization frameworks
Technical requirements and integration planning
Integrated Implementation Roadmap
Prioritized 90-day action plan
Channel-specific applications for paid media, social, and web
KPI establishment and measurement framework
Team enablement strategy across departments
Full Team Training (Up to 12 Participants)
Cross-Departmental Value: Align your entire marketing ecosystem around personalization
Immediate Application: Implement strategies that drive revenue within 60-90 days
Knowledge Transfer: Equip your team with frameworks refined across $200M+ in client revenue
Custom Roadmap: Receive a personalized implementation plan specific to your business
Amplify All Channels: Learn how email & SMS insights can improve paid media, social, and web performance
This 4-hour intensive delivers actionable personalization strategies that would typically require months of consulting engagements. The workshop is intentionally designed for cross-functional participation, as the greatest ROI comes when email and SMS strategies are integrated with all marketing channels.
Book A Free Info Session To Learn More:
Who This Workshop Is For
This immersive experience is designed for cross-functional marketing teams looking to leverage retention channels as a growth engine:
CRM & Retention Specialists responsible for email and SMS strategy
Digital Marketers seeking to reduce acquisition costs through better retention
Paid Media Teams looking to enhance campaign performance with customer insights
Brand Managers wanting to create consistent personalized experiences
E-commerce Leaders working to improve conversion and lifetime value
Product Marketers needing better ways to communicate product value
The greatest value comes when multiple team members from different departments attend together, creating alignment around how personalization can amplify each department's specific goals.
What Sets This Workshop Apart
Unlike generic marketing training, this workshop is built on proven strategies that have generated millions in additional revenue for brands across multiple verticals:
"Jason embodies excellence in marketing. His strategic insight, dedication to improvement, and commitment to values make him a great leader." — Esbjorn Fiers, Co-Founder, Madamsew.com
As the co-founder of The Email Experience, I've built a team of over 40 retention specialists who have collectively generated more than $200 million in email and SMS revenue. This workshop condenses our most powerful strategies into an actionable framework your team can implement immediately.
Workshop Deliverables
Every team leaves with:
Personalization Maturity Assessment: A Clear benchmark of your current capabilities
Data Collection Architecture: Blueprint for gathering high-value zero & first-party data from your audience
Journey Personalization Framework: Maps for implementing personalization across touchpoints, activating collected data
90-Day Implementation Roadmap: Prioritized action plan for immediate execution
Complete Workshop Recording & Notes: Reference material for your entire team
Tech Stack Recommendations: Platform-specific guidance for your ecosystem
“Jason embodies excellence in marketing and in life. His strategic insight, dedication to improvement, and commitment to values make him a great leader. Working and growing with Jason is not only a great professional but also a rewarding personal experience.”
“Put simply, Jason is value add. His experience in marketing, combined with a hyper focus on accountability and growth, will propel any personal or business partnership to new levels. ”
“Working with Jason was incredibly valuable. His depth of knowledge was a perfect 10/10, and he tailored his insights exactly to where our business is at. The investment was more than worth it—I’ll definitely be recommending him to other business owners looking to improve their marketing results.”