personalization is no longer a luxury
It's the foundation of retention marketing in 2025
In today's marketing landscape, personalization has shifted from a competitive advantage to a baseline expectation. Brands sending generic messages are experiencing declining engagement, increasing unsubscribes, and shrinking revenue.
The stakes have never been higher:
Customers expect personalized experiences across meaningful touchpoints
Generic messaging is driving away your most valuable audience segments, and will become completely hidden as AI tools are used to summarize mailboxes (the new SPAM folder)
Personalized experiences create significantly better customer satisfaction and engagement
As the founder of The Email Experience and a retention marketing expert who's generated over $200 million in revenue for clients, I've developed a framework that transforms how brands collect and leverage zero-party and first party data for meaningful and DOABLE personalization.
Workshop Experience
1. Personalization Assessment
Evaluate your current welcome series and opt-in strategy
Identify critical gaps in data collection
Benchmark against industry personalization standards
2. Opportunity Mapping
Pinpoint high-impact personalization opportunities
Identify quick wins for immediate implementation
Evaluate technical requirements and limitations
3. Strategic Recommendations
Develop tailored personalization tactics for your brand
Create framework for progressive profiling in welcome series
Map segmentation strategy for new subscribers
4. Implementation Planning
Outline next steps for execution
Establish measurement framework
Prioritize actions for maximum impact
What You'll Receive
Personalization Start Guide: Framework document for implementation
Session Recording & Notes: Complete video of our strategy discussion
Attentive Integration Tips: Specific recommendations for leveraging your Attentive account
Actionable insights and takeaways that will generate revenue in your CRM program right away.
How to Secure Your Complimentary Workshop
This offer is exclusively available to Attentive Threads 2025 attendees, and because they are run by Jason personally, we are limited to just 20 workshops.
Sessions will be scheduled within 30 days of the event on a first-come, first-served basis.
Sessions will be conducted virtually via Google Meet. Off-site Options are available for paid workshops only.
Why These Sessions Matter
As I shared at Attentive Threads NYC, personalization is no longer optional. Your welcome series and opt-in process represent your first—and often most critical—opportunity to gather zero-party data and establish personalized communication.
The brands that excel at welcome series personalization typically see:
30%+ higher open rates
20%+ improvement in welcome series revenue
Actionable audience insights that impact all marketing channels.
Significantly higher retention through the first 90 days
These complimentary sessions are designed to give you actionable strategies you can implement immediately, while demonstrating the value of a more comprehensive personalization approach.
“Jason embodies excellence in marketing and in life. His strategic insight, dedication to improvement, and commitment to values make him a great leader. Working and growing with Jason is not only a great professional but also a rewarding personal experience.”
“Put simply, Jason is value add. His experience in marketing, combined with a hyper focus on accountability and growth, will propel any personal or business partnership to new levels. ”
“Working with Jason was incredibly valuable. His depth of knowledge was a perfect 10/10, and he tailored his insights exactly to where our business is at. The investment was more than worth it—I’ll definitely be recommending him to other business owners looking to improve their marketing results.”