JASON DONAPEL / pages
Find what your program is telling you.
A practical diagnosis of your email and SMS program, with a clearer view of what to fix next.
A retention audit should change what you do next. It should connect the evidence across your program to a clear set of priorities.
Look at the whole program
- Customer journey: what happens from opt-in through repeat purchase and win-back?
- Core flows: where are important lifecycle moments missing or underperforming?
- Email and SMS together: are the channels helping each other or competing for attention?
- Data and personalization: which customer signals change the experience?
- Measurement: what can your results tell you about the next decision?
Leave with priorities
The goal is a useful diagnosis: where the program sits in the CRM maturity framework, what is holding it back, and which work deserves attention first.
Scope, access, timing, and deliverables are agreed before the work begins.
Explore Retention Forensics at The Email Experience or email Jason about an audit.