ALL KILLER. NO FILLER.
Notes from
the work.
Practical thinking on CRM, personalization, and building messages worth receiving.
Stop Winging Your Post-Purchase Emails: A Framework That Works. If You Work It.
Plan post-purchase email and SMS around product experience, repeat purchases, and what different customers need after they buy.
The case for sending more triggered messages
How adding high-revenue-per-recipient triggered messages to your sending output can improve the performance of the whole email and SMS program.
Quick Wins: High-Impact SMS Strategies
Prioritize the first welcome message, automated journeys, and practical improvements to your SMS program.
SMS Marketing for even the busiest business owners
Build an SMS plan around customer channel preferences, direct conversations, and the role of text messaging in the customer journey.
Maximizing Personalization ROI in Marketing: Beyond Split Testing
Evaluate personalization through both revenue and the customer knowledge generated by email and SMS interactions.
Building Your Marketing Resilience
Decide where personalization is worth the effort and build customer experiences that create long-term value for your email and SMS program.
Are you paycheck to paycheck?
Jason Donapel on moving beyond campaign-to-campaign revenue and building lasting value through customer knowledge and personalization.
HPCJ’s, better experiences for your audience
Move beyond first-name tags: use customer interests and responses to create more relevant welcome series and lifecycle journeys.
How a welcome series can (and probably should) impact everything.
How learning about sewing and quilting preferences in a welcome journey changed messaging across a customer lifecycle.