JASON DONAPEL / pages
A strategist in the work.
Jason Donapel, Founder & Retention Marketing Strategist at The Email Experience.
I’m Jason Donapel. I help brands figure out what to learn about their customers, how to collect it, and how to put it to work right away in email and SMS.
I’m the Founder & Retention Marketing Strategist at The Email Experience. My work connects lifecycle strategy, customer data, and practical personalization.
Better systems, not another isolated campaign
A useful retention program grows more capable over time. The welcome series teaches you something. The next journey uses it. Email and SMS work together. Your team can explain why each message exists.
That is the thinking behind my CRM maturity framework, and the rule I come back to: collect data only if it changes the next message.
Where to start
- Read my writing for ideas you can apply to your own program.
- Explore an audit if you need a clearer diagnosis.
- Work with me on lifecycle strategy and personalization.
- Watch a conversation on retention, CRM, and customer journeys.
I’m based in Philadelphia. Go Birds.